Insincere Endorsement

I guess for this to make sense you need to know that

A) Mass Effect is a sci-fi video game;

B) In the Mass Effect universe, one of the non-important races are called Elcor;

C) The Elcor are distinguished by a complete lack of emotion. They're big Snuffleuphagus-looking things that speak in an Eeyore monotone and always preface their boring remarks with a stated intention of emotion, as in, "Eager Politeness: Welcome customer" or "Resigned desolation: she thinks I'm a monster."

D) One of the running jokes in the first Mass Effect was an advertisement for "Francis Kint's award-winning fourteen-hour production of Hamlet with an all-Elcor cast."

E) In Mass Effect 2, one of the advertisements you pass plays clips from Elcor Hamlet.

F) If you get all that, the clip below is hilarious. "Morose rumination: to be or not to be"